Terms of Service

1. About Attrulift

Attrulift is a subscription-based software-as-a-service platform that helps small and medium-sized businesses analyze marketing attribution by processing user-uploaded conversion and exposure data.

2. Eligibility

You must be at least 18 years old and able to form a binding contract to use the Service. By using the Service, you represent and warrant that you meet these requirements.

3. Accounts

You may need to create an account to use some or all of the Service. You agree to provide accurate, current, and complete information, keep your login credentials confidential, and remain responsible for all activity under your account.

4. Subscription Service

Attrulift is offered on a subscription basis. Your subscription gives you access to the features included in the Service, subject to these Terms. We may update, improve, or discontinue features from time to time. From time to time, we may also provide free, trial, or beta access to the Service; any such access is provided at our discretion and may be modified, limited, or revoked at any time.

5. Fees and Payment

Paid subscriptions are billed in advance on a recurring basis unless otherwise stated. You authorize us and our payment processors to charge your credit card or other approved payment method for all applicable fees, taxes, and renewals.

Payments are non-refundable except where required by law or expressly stated otherwise. If your payment cannot be completed, we may suspend or terminate your access to the paid Service.

6. Renewal and Cancellation

Your subscription automatically renews at the end of each billing period unless you cancel before renewal. If you cancel, your subscription remains active through the end of the current paid term and will not renew after that term ends.

7. Acceptable Use

You may not use the Service in violation of law, upload harmful code, attempt unauthorized access, interfere with platform performance, reverse engineer the Service except where permitted by law, or upload data you do not have the right to use or process.

8. Customer Data

You retain ownership of the data, files, and materials you upload to the Service. You grant us a limited, non-exclusive right to host, copy, process, transmit, and display that data only as necessary to provide, maintain, secure, and improve the Service and to comply with applicable law.

You are solely responsible for the accuracy, legality, and permissions associated with your data and for your use of any outputs or attribution results generated by the Service.

9. Intellectual Property

The Service, including its software, design, text, graphics, trademarks, and underlying technology, is owned by Attrulift or its licensors and is protected by intellectual property laws. Except for the limited right to use the Service under these Terms, we reserve all rights, title, and interest in and to the Service.

10. Feedback

If you provide suggestions, feedback, or ideas relating to the Service, you grant us a worldwide, perpetual, irrevocable, royalty-free right to use and incorporate that feedback without restriction or compensation.

11. Disclaimers

The Service is provided "as is" and "as available." To the maximum extent permitted by law, Attrulift disclaims all warranties, express, implied, statutory, or otherwise, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

We do not guarantee that the Service will be uninterrupted, error-free, secure, or suitable for every business decision.

12. Limitation of Liability

To the maximum extent permitted by law, Attrulift and its affiliates, officers, directors, employees, contractors, and licensors will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business opportunity, arising out of or related to the Service or these Terms.

To the maximum extent permitted by law, Attrulift's total liability for any claim arising out of or relating to the Service or these Terms will not exceed the amount you paid to Attrulift for the Service during the one month immediately preceding the event giving rise to the claim.

13. Indemnification

You agree to indemnify, defend, and hold harmless Attrulift and its affiliates, officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable attorneys' fees, arising out of or related to your use of the Service, your data, your violation of these Terms, or your violation of any law or the rights of a third party.

14. Termination

You may stop using the Service at any time. We may suspend or terminate your access if you breach these Terms, your payment is overdue, we are required to do so by law, or your use of the Service creates risk or harm to us, the platform, or other users.

15. Changes to These Terms

We may update these Terms from time to time. If we make material changes, we will notify you by email. Your continued use of the Service after the updated Terms become effective means you accept the revised Terms.

16. Arbitration Agreement

Any dispute, claim, or controversy arising out of or relating to these Terms or the Service will be resolved by binding arbitration rather than in court, except that either party may bring an individual claim in small claims court if it qualifies.

The arbitration will take place in New York, New York, unless the parties agree otherwise. Arbitration will be conducted on an individual basis only, and class actions, class arbitrations, and representative actions are not permitted.

17. Governing Law

These Terms and any dispute arising out of or relating to these Terms or the Service are governed by the laws of the State of New York, without regard to conflict of laws principles.

18. Miscellaneous

These Terms constitute the entire agreement between you and Attrulift regarding the Service and supersede any prior agreements relating to the same subject matter. If any provision is held unenforceable, the remaining provisions remain in full force and effect.

19. Contact Information

If you have questions about these Terms, contact hello@attrulift.com.